Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

K-pop group NCT 127 get their own graphic novel with Z2 Comics

Z2 is calling it ‘the first-ever official K-Pop graphic novel’.

Liz Peters, Head of Portfolio UK and Ireland at tonies®, discusses what makes a great brand partner

Why Liz Peters never says never when looking for licenses at tonies®

The Brand Radar: Mr Men & Little Miss, Comic Relief and the thriving world of charity collaborations

Start Licensing’s Ian Downes looks at the ever-tightening relationship between the charity space and the licensing industry.

BTS gets the LEGO treatment

The build features the seven-piece band on the video set of their smash-hit single, ‘Dynamite’.

WATCH: Storytelling in Licensing panel discussion

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

Mattel to bring back Barney in 2024

“We will introduce the iconic purple dinosaur to a new generation of kids and families around the world across content, products and experiences,” said Josh Silverman, Chief Franchise Officer and Global Head of Consumer Products at Mattel.

Scottish Opera marks 60th anniversary with The Biggar Gin Company collaboration

The gin features a red label with die-cut holes which, when removed and placed in a music box, plays ‘Un bel di’ from Madama Butterfly.

Duncan Hines expands Dolly Parton baking mix collection

“I’m really excited to launch more baking mixes steeped in my Southern roots,” said Dolly Parton.

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