Nelson Mandela

Feature
Talking Brands, Historical Figures

Talking Brands: Vincent van Gogh toys, Nelson Mandela apparel, Einstein energy ads… Which other historical figures have licensing potential?

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.

Interview
Tukwini Mandela, House of Mandela

House of Mandela’s Tukwini Mandela on telling the family story through creative brand collaborations

Tukwini Mandela – Marketing Director at House of Mandela and granddaughter of Nelson Mandela – talks us through how House of Mandela approaches licensing, delving into launches in wine and a recent partnership with KITH.

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