Nerf

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

“NERF Action Xperience is a perfect example of how the spirit of the NERF brand can be translated to new and truly immersive touchpoints for fans,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

In this free DLC, players use NERF blasters to target Minecraft mobs in different arenas.

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

The range includes Nerf-inspired iterations of Reebok’s Pump Omni Zone II, Kamikaze II and Kamikaze II Low.

The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.

Start Licensing’s Ian Downes looks at how toy brands have embraced licensing, highlighting a partnership between Hasbro and Gramercy that fired Nerf into the dog toy space.