Netflix teams with Pandora for Stranger Things jewellery collection

“Netflix is an ideal partner for Pandora,” said Serena De Maio, Vice President Brand Strategy, at Pandora.

Gurdeep Bains takes us inside the development of YuMe’s Netflix Gift Box

“It captures the essence and appeal of Netflix”: Gurdeep Bains – Global Creative Director for YuMe Toys – on designing 24 items across seven Netflix brands.

Batwheels provides “endless inspiration across all major categories”, says Warner Bros. Discovery Global Consumer Products

“The airing on Netflix is a huge step forward for this young and incredibly exciting IP,” said Philippe Roucoule, SVP for EMEA Consumer Products at Warner Bros. Discovery Global Consumer Products.

YuMe Toys launches Netflix Gift Box

“The Netflix Gift Box is not just a product; it’s an experience that brings the most beloved stories into the homes of fans,” said Ryan Kravontka, Head of Global Marketing at YuMe Toys.

Netflix debuts Squid Game: Unleashed video game

“We’re thrilled to offer fans a new way to experience the Squid Game universe,” said Bill Jackson, Head of Creative at Boss Fight – a Netflix Game Studio.

Netflix to open experiential entertainment hubs – called Netflix House – in 2025

“We’ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings,” said Marian Lee, Netflix’s Chief Marketing Officer.

WildBrain CPLG expands US consumer products slate for Carmen Sandiego

“Carmen Sandiego remains an instantly recognisable character who proves to be very popular with licensees,” said Jasen Wright, VP North America at WildBrain CPLG.

Stranger Things to get the Squishmallows treatment

“Launching the new Squishmallows x Stranger Things collection with Netflix is a major milestone for the brand,” said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.

Hot Wheels Let’s Race to land on Netflix in March

“We want to make audiences feel like they’re literally gripping the wheel for an unforgettable ride with Hot Wheels Let’s Race,” said Rob David, VP of Content Creative at Mattel Television Studios.

Hot Wheels Let’s Race to land on Netflix in 2024

“As Hot Wheels continues to grow, Let’s Race will bring even more fun to fans of all ages with creative stories, engaging characters, and of course, fast vehicles,” said Rob David, Vice President, Content Creative at Mattel Television.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.