Netflix

One features the word ‘chill’, while another boasts a design inspired by the spectrum of colours seen in the Netflix intro.

In the US, fans can take a tour of the first-ever Stranger Things pop-up stores located in New York City’s Times Square and at The Americana at Brand in Los Angeles.

The college-inspired collection features Hawkins branding – based on the town featured in the show – as well as a mirrored design to reflect The Upside Down.

“Whether you’re craving a casual game you can start from scratch or an immersive experience that lets you dig deeper into your favourite stories, we want to begin to build a library of games that offers something for everyone,” said Mike Verdu, VP of Game Development at Netflix.

The surprise pop-up allowed fans to take part in several, less-deadly versions of games seen in the show.

Spin Master’s Dougal Grimes, Peggy Brown Creative Consulting’s Peggy Brown, Open 2 Design’s Matt Burtonwood and Galactic Sneeze’s Sara Farber discuss creating great games based on brands.

In keeping with the theme of the show, there are hidden messages scrawled on the bottle that can only be seen under UV light.

The Emotionally Unavailable heart logo has been given the honeycomb treatment for a hoodie design.

Secret Cinema Presents Arcane takes players inside the upcoming animated Netflix series set in the world of League of Legends.

“We’re excited to continue the close working relationships with existing rights holders, publishing, theatre and entertainment partners, and many others to protect and grow the great legacy of these beloved stories,” read a joint statement from the companies.