Why Design?

We asked figures in the licensing industry for the person, experience or object that provoked them to embark on a creative career path…

Smart Design Studio’s Nic Davies on good briefs, bold graphics and industry evolutions

Smart Design Studio’s Nic Davies discusses her ‘slowing down to speed up’ approach to projects.

Talking Brands: Which brands could licensing help revive?

Smart Design Studio’s Nic Davies, Heayes Design’s Richard Heayes, Pinfinity’s Caleb Paullus and The Toy Association’s Marian Bossard give us their picks for brands that could enjoy a second life through licensing.

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