Nicolas Loufrani

“This is part of a bigger strategy to continue to develop our retail offering, focusing on creative, and sophisticated products, whilst bringing these to our fans across the world,” said Nicolas Loufrani, CEO of The Smiley Company.

“I’m very proud of the work that Choose Love are doing and excited to see how we can continue to help work with more,” said Nicolas Loufrani, CEO at The Smiley Company and CEO & Executive Producer of Smiley Movement.

“Unlike traditional sportswear, which often emphasises competition and excellence, Smiley Sports focuses on making sports accessible and enjoyable for everyone,” said Vinod Kasturi CEO at Market Studios.