Nike

“We’re excited to invite all kids into a new vision of sport and creative play,” said Cal Dowers, VP, Global Kids at Nike, Inc.

“Airphoria represents a new, immersive experience for Nike as it amplifies its efforts in gaming and virtual products.” said Ron Faris, VP/GM of Nike Virtual Studios.

The collection sees the Jordan’s Jumpman logo combined with the TfL roundel across tees, hoodies and long-sleeve t-shirts.

Design_lead_play’s Darren Lee Phillipson, SBC’s Sophie Bloomfield, Vonner Studios’ David Vonner, Aardman’s Danny Heffer, footwear designer Chris Hill and Larkshead Licensing’s Lindsey Chester tell us which characters and brands should get the comic book treatment.

The range has been developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.

We caught up with Sheila to find out more about her creative process, and how she tackled designing a pair of overalls inspired by the iconic booze brand.

The Ten was a sneakers collaboration that saw Off-White founder Virgil Abloh deconstruct and redesign ten iconic Nike shoes.