Noah Gelbart

“We see significant potential to expand the game’s reach by extending the brand into the consumer products industry,” said Noah Gelbart, President of CAA Brand Management.

“We see a tremendous opportunity to further extend the licensed program within the burgeoning LATAM market,” said Noah Gelbart, President of CAA Brand Management.

“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realise the full potential of our brand,” said Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive.

The name change comes as CAA acquires full ownership of the business.