Ol’ Dirty Bastard

“We’re excited to partner with STR8FIRE to honour my father’s legacy in a way that reflects his revolutionary spirit,” said Bar-Sun Jones, son of Ol’ Dirty Bastard.

New licensees include Every Street Clothing, Slay All Day, Park Agencies, Blackstone, Hybris and Empire Apparel.

“We’re honoured to be partnering with his Estate on this collection and look forward to our continued collaboration,” said Rich Morris, vice president of global commerce for Rock The Bells.

OddFellows Co-Founder Mohan Kumar and the firm’s Creative Director, Chris DiVito, tell us about the firm’s approach to translating eclectic brands into great tasting ice cream.