Oliver Dyer

As TRANSFORMERS enters the National Toy Hall of Fame during the brand’s 40th anniversary, we ask industry figures why the brand still endures across so many different categories.

Only 20% of participants felt the industry adequately celebrated their work, and nearly one in three creatives reported feeling misunderstood and undervalued by non-creative colleagues.

“It was born from conversations with people across the industry in creative roles – and a sense of frustration!”: Skew’s Oliver Dyer on what to expect from his creative study.

Studio Griggs’ Stephanie Griggs, Skew’s Oliver Dyer, Born Licensing’s David Born and Louis Kennedy’s Tracey Richardson share their saucy suggestions.

We asked figures in the licensing industry for their favourite launches of the year. The only caveat… They couldn’t choose a product or experience they were involved in!

Do typical traits of introverts and extraverts make one better suited to working as a creative in the licensing industry? We asked figures across the brand extension space for their thoughts.

What can guests expect from Skew’s London Retail Masterclass? Founder Oliver Dyer tells all!

In his session, Oliver will explore how creatives can own the impact of their work and lead the conversation in a fast-changing industry.

The retail research event – taking place on Wednesday, March 30th – promises to ‘pack a week’s worth of research into a single day’.

Skew’s Oliver Dyer, Licensing Link’s Chris Taday and The Ashmolean Museum’s Declan McCarthy tell us which iconic figures deserve brand extensions of their own.