Paramount

“Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite pre-schoolers’ imaginations,” said Max Rangel, Spin Master’s Global President and CEO.

“On the cusp of the premiere of our second, super-powered film, the universal love for our pups is stronger than ever,” said Jennifer Dodge, Spin Master Entertainment’s President.

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Katie Ball, Commercial Director (DTR) at Paramount.

Themed dishes include the Polar Burger, an Eskimo Pie milkshake and a Cherry Cola Soda Float.

“This content truly embodies the essence of both brands – giving kids a unique opportunity to blend SpongeBob’s humour with the playful world of Toca Boca,” said Mathilda Engman, Head of Product at Toca Boca.

“I’m thrilled and honoured to be entrusted by Paramount to continue to bring some of the most iconic items in Star Trek history to the many fans of the franchise in all its incarnations,” said Jordan Schwartz, President and CEO of Factory

Alexandra Salisbury – Senior Category Manager for Toys & Games EMEA & ANZ at Paramount ­– on recent launches, inventor opportunities, and the power of a cuppa.

“The vibrant world of HexVet gives our creative team an incredible opportunity to translate the enchantment of the series into products across multiple categories,” said Pam Kaufman, President at Paramount Consumer Products.

The feature length film will land in 2023.

Strawberries & Scream is described as being ‘packed with a strawberry and cream punch and loads of strawberry jelly bits.’