Paul Conisbee

The Brand Radar
Ian Downes, The Brand Radar, Nikki Beckett, Simon Gresswell, Paul Conisbee

The Brand Radar: The Batman, Oreo and a deep dive into the world of licensed promotions

Prompted by an article bemoaning the amount of tie-in promotions around The Batman, Start Licensing’s Ian Downes explores this space, with the help of Snowball Effect’s Nikki Beckett, SGLP’s Simon Gresswell and Innovation Design Hub’s Paul Conisbee.

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