Peanuts Worldwide’s Tara Botwick on why a collaboration with Anya Hindmarch proved a “perfect alignment” for the brands

Tara Botwick – Senior Director of International Territory Management EMEA at Peanuts Worldwide – discusses her approach to striking partnerships.

Peanuts Worldwide launches You Don’t Know Peanuts podcast

The podcast features ‘insightful interviews, untold stories, challenging trivia and ‘love letters’ to the brand from fans around the world’.

SNOOPY face comes to Apple Watch later this year

The animated watch face will see Peanuts characters interact with the watch hands, react to the weather conditions in the area and get active when the user does a workout.

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