“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.
David Sprei – Commercial Director at Penguin Ventures – looks at why a balance of commercial sensibilities and creative strategy is the key to crafting successful brand extensions…
“We hope collectors will love the design as much as we do at The Royal Mint with the coin making the ideal Christmas gift for loved ones,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.
“The demand for Peter Rabbit apparel has surpassed all expectations this year, with the widest global presence in this category for the brand in Ventures’ history,” said Lindsay Pearl, Head of International Licensing at Penguin Ventures.
David Sprei – Commercial Director at Penguin Ventures – talks us through his history in licensing, and how he fuels creativity.
“I am thrilled to be joining the team at Penguin Ventures and to be working on such beloved, timeless brands,” said Zoe.
“We expect families will be captivated by both the live performance and the beautiful set pieces as they literally hop into the pages of this classic family tale,” said Adam McKenzie Wylie, founder of Histrionic Productions.
Thomas Merrington – Creative Director at Penguin Ventures – on passion, perspectives and Peter Rabbit
As Peter Rabbit’s 120th anniversary approaches, Thomas Merrington – Creative Director at Penguin Ventures – explains why the character continues to thrive across consumer products and live events.