Penguin Ventures

With BLE fast approaching, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is David Sprei, Commercial Director at Penguin Ventures.

“Eric Carle’s iconic artwork and stories perfectly complement our portfolio and our team is in an exceptionally strong position to grow the licensing and consumer products programme,” said David Sprei, Commercial Director at Penguin Ventures.

“The 120th anniversary celebrations placed us in a superb position delivering opportunities for new partnerships and brand collaborations, elevating Peter on a global scale and securing unprecedented placement across the retail landscape,” said David Sprei, Commercial Director at Penguin Ventures.

“Bringing The Snowman and The Snowdog to life has never been more exhilarating,” said Thomas Merrington, Creative Director at Penguin Ventures.

“From delicious afternoon teas, hand crafted chocolates and thoughtful in-room amenities, we know that families across the world will be delighted by this beautifully executed collaboration,” said Thomas Merrington, Creative Director at Penguin Ventures.

The outdoor adventure – a mix of live performance and puppetry – comes to London’s Covent Garden Piazza from March 21st.

“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.

David Sprei – Commercial Director at Penguin Ventures – looks at why a balance of commercial sensibilities and creative strategy is the key to crafting successful brand extensions…

“We hope collectors will love the design as much as we do at The Royal Mint with the coin making the ideal Christmas gift for loved ones,” said Rebecca Morgan, Director of Collector Services at The Royal Mint.

“The demand for Peter Rabbit apparel has surpassed all expectations this year, with the widest global presence in this category for the brand in Ventures’ history,” said Lindsay Pearl, Head of International Licensing at Penguin Ventures.