Peppa Pig

“We look for brands that have a positive brand image and are viewed favourably by parents”: Karen Hewitt, Co-Founder of Character.com, on the appeal of PEPPA PIG.

“The demographic for the brand fits perfectly with the pre-school wheeled toy user”: MV Sports MD Phil Ratcliffe talks design, innovation and Peppa Pig.

“While this had its technical challenges, we successfully achieved it!”: Susanne Bisinotto – Brand Marketing Director at Vitabiotics – on developing the firm’s PEPPA-shaped vitamin gummies.

Cat O’Brien – Director of UK Licensing Consumer Products at Hasbro – details the collaborations that showcase how creative licensees can be with PEPPA PIG.

“There’s so much to look forward to!” Kristin McKay on the latest and greatest PEPPA PIG ventures

“Getting mail in the post is an exciting and special treat for little ones – we cannot think of a better way for families to embrace this first experience than with Peppa Pig stamps from Royal Mail,” said Marianne James, SVP of Global Licensed Consumer Products at Hasbro.

Esra Cafer, Hasbro’s SVP Global Brand Strategy & Management, talks all things PEPPA PIG

“Both PEPPA and Toomies embrace the same core values”: Morgan Weyl, Managing Director Licensing & Global Development at TOMY, takes us inside the firm’s creative collaboration with Hasbro on Peppa.

HTI’s Marco Moroso talks us through the firm’s PEPPA PIG range – and how it involved ‘reversed cubism’!

Dan Grant – Danilo’s Licensing Director – shares the key traits that make PEPPA perfect for his category.