Peppa Pig

Marking the pre-school brand’s 20th anniversary, the range includes cupcakes, big cakes and Peppa Pig cake decorating kits.

The Learn with Peppa Tonie explores five key areas of learning: the natural world, emotions, community, creativity and the body.

“Our goal was to capture the essence of the playful Peppa Pig world and offer toddlers the opportunity to re-create and role-play their favourite scenes and moments from the TV series,” said Roberta Cardazzo, Design Manager at the LEGO Group.

“This collection represents the perfect marriage of playful designs and timeless fashion,” said Sophie Mirman, Trotters London Founder and Creative Director.

“Toddlers can be creative with the Peppa sets and play out stories with the iconic figure,” said Roberta Cardazzo, Design Manager at the LEGO Group.

The range combines recognisable characters and phrases with signature Emma Bridgewater style.

“We couldn‘t be happier to add this park as another meaningful way for families to create lifelong memories with Peppa and her friends,” said Matt Proulx, VP of Global Experiences, Partnerships and Music at Hasbro.

“Our creative team have had such fun bringing Peppa Pig and George to life in a collection designed to capture the imaginations of little ones,” said MORI founder Akin Onal.

“With the brand’s 20th anniversary in 2024, Peppa Pig: Surprise Party is just one of the many ways we’re opening fan experiences and celebrating the phenomenon that is Peppa Pig,” said Matt Proulx, Vice President of Location Based Entertainment at Hasbro.

We ask managing director and co-owner of Wigwam Studios, Ian Smith, what keeps him creative…