PepsiCo

PepsiCo is celebrating 10 years of its Design + Innovation division with the launch of a new book: Good Design is For Everyone. We sat down with PepsiCo’s Mauro Porcini to discuss the book – and get his thoughts on creativity, design and brand collabs.

“We know that shoppers are after two main things when they turn to savoury snacks – enjoyment and excitement – and these new flavours will deliver on both of those needs,” said Jonny Roberts, Senior Brand Manager for Walkers at PepsiCo.

“Whether you’re dressing up as one of your favourite DEW flavours or going all in as the VOO-DEW Grim, these limited-edition costumes are sure to turn heads this Halloween season,” said Kym Sarkos, Executive Vice President at Spirit Halloween.

Hard Mtn Dew is available in several States across the US, with more being added throughout the year.

“We couldn’t be more excited to partner with IHOP on this special initiative, as it isn’t often we get to bring together two iconic brands to satisfy the cravings of pancake and Pepsi lovers alike,” said Todd Kaplan, Chief Marketing Officer at Pepsi.