Percy Pig
Marks and Spencer teams with Nails Inc for Percy Pig scented nail polish
The launch marks the first ever brand collaboration for M&S’ sweets brand.
Talking Brands: Should M&S bolster its Percy Pig brand through licensing?
In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?