Marks and Spencer teams with Nails Inc for Percy Pig scented nail polish

The launch marks the first ever brand collaboration for M&S’ sweets brand.

Talking Brands: Should M&S bolster its Percy Pig brand through licensing?

In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?

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