Perfetti Van Melle

The new products are “sure to shake up the nutrition game” said Asembl Managing Director Justin Watson.

The range of apparel spans lingerie to casualwear, all infused with ‘Chupa Chups’ nostalgic charm’.

Mar Gili – Design Licensing Manager at Perfetti van Melle – discusses the key to successful creative collaborations between licensors and licensees.

“We adore The Ugly Duck and its personality,” said Vanessa Grande, Perfetti Van Melle Area Licensing Manager.

“This partnership brings refreshing novelty to every sip,” said Carla Fernandez-Moreno, Perfetti Van Melle F&B Licensing Manager.

The range includes a black shirt showcasing the Chupa Chups logo recreated in Swarovski crystals.

“With American Tourister, it was love at first sight,” said Vanessa Grande, Area Licensing Manager at Perfetti Van Melle.

“Fendi flawlessly captured the essence of the Chupa Chups brand, infusing the collection with delightful playfulness,” said Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

“I’m thrilled with the launch of this ground-breaking drink for Mentos, which truly showcases our unwavering commitment to innovation,” said Marta Ballesteros, Global Licensing Manager.

“Our ultimate aim has been to enchant Banila Co’s fans with this collaboration and leave them delighted,” said Marta Ballesteros, Perfetti Van Melle’s Global Area Licensing Manager.