American Tourister partners with Perfetti Van Melle for Chupa Chups travel collection

“With American Tourister, it was love at first sight,” said Vanessa Grande, Area Licensing Manager at Perfetti Van Melle.

Fendi launches Chupa Chups lollipop holder

“Fendi flawlessly captured the essence of the Chupa Chups brand, infusing the collection with delightful playfulness,” said Marta Ballesteros, Global Licensing Manager at Perfetti Van Melle.

Mentos soft drinks “showcases our commitment to innovation”, says Perfetti Van Melle

“I’m thrilled with the launch of this ground-breaking drink for Mentos, which truly showcases our unwavering commitment to innovation,” said Marta Ballesteros, Global Licensing Manager.

Banila Co launches Chupa Chups cosmetics

“Our ultimate aim has been to enchant Banila Co’s fans with this collaboration and leave them delighted,” said Marta Ballesteros, Perfetti Van Melle’s Global Area Licensing Manager.

United Food & Beverage Group readies Chupa Chups popcorn

“We are enthusiastic about this great collaboration between partners that share the same values; bringing tasteful and joyful moments to families and friends across the world,” said Yuri Roosblad, Director at United Food & Beverage Group.

Asembl brings Chupa Chups into popcorn with Kinrise

“We are excited about the crunchy experience that Kinrise Poppin have created with our iconic Chupa Chups flavours for the first time in the Australian market,” said Perfetti Van Melle Area Licensing Manager, Marta Ballesteros.

Fruit-tella moves into lip balms, accessories and bath fizzers

Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.

Why Design?

We asked figures in the licensing industry for the person, experience or object that provoked them to embark on a creative career path…

Asembl brings Chupa Chups into custard with Pauls

“Loved in Australia, the iconic taste of Pauls Custard works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time,” said Asembl Managing Director, Justin Watson.

Asembl brings Perfetti Van Melle and Frostbland together for Chupa Chups body mist

“Since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours,” said Frostbland Brand Manager Bruna Baeta.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter

Sign Up

Enter your details to receive Brands Untapped updates & news.

    This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.