Perfetti Van Melle
Deals with Amber House, Imagin8 and Crackerjack have bolstered the brand’s licensed line-up in the UK.
We asked figures in the licensing industry for the person, experience or object that provoked them to embark on a creative career path…
“Loved in Australia, the iconic taste of Pauls Custard works perfectly with Chupa Chups’ Strawberry & Cream, one of the most iconic flavours of all time,” said Asembl Managing Director, Justin Watson.
“Since its ideation phase, we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours,” said Frostbland Brand Manager Bruna Baeta.
“We adore how OLT have made a unique artistic interpretation of our brands, combining fine craftmanship with a playful approach into high luxury accessories.”
“These freeze pops are a natural extension that will allow our consumers to experience our brand in a new, refreshing and exciting way,” said Perfetti Van Melle’s Marta Ballesteros.
“Iceland have created an amazing ice cream that looks like a skewer of Fruit-tella candies that will be the delight at any family barbecue,” said Marta Ballesteros, Area Licensing Manager at Perfetti Van Melle.
The drink is now available in convenience stores and supermarkets across Japan.
“We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form,” said Bulla’s Head of Marketing, Andrew Noisette.