Perfetti Van Melle

The doll lands in Japan later this month.

“We believe our two brands fit together like the famous strawberry and cream flavour now brought to life in ice cream form,” said Bulla’s Head of Marketing, Andrew Noisette.

Mar Gili – Design Coordinator at Perfetti Van Melle – talks us through collaborations with artists and designers that have propelled Chupa Chups into areas like fashion, food and even scooters…

The range spans three monochromatic shades inspired by popular Chupa Chups flavours.