Phil King

“The best formula is keep designs simple”: Character Wear’s General Manager, Phil King, discusses what flies in fashion

Phil King, Managing Director of Trademark Products, discusses great design, niche brands and trend-spotting.

Sophie’s Dead Time Stories designs feature dark twists on fairy tale characters, with the t-shirts set to hit HMV next month.

Start Licensing’s Ian Downes caught up with Phil King, the Managing Director of Trademark Products, to discuss design, trends and pitching brands to retail.