Phil Ratcliffe

Peppa Pig turns 20
Phil Ratcliffe, MV Sports, Peppa Pig

MV Sports’ Phil Ratcliffe on capturing the personality of PEPPA PIG in wheeled toys

“The demographic for the brand fits perfectly with the pre-school wheeled toy user”: MV Sports MD Phil Ratcliffe talks design, innovation and Peppa Pig.

Interview
Phil Ratcliffe, MV Sports

“By capturing the essence of a brand, consumers do buy into the magic”: MV Sports MD Phil Ratcliffe on design, innovation and industry evolutions

Phil Ratcliffe discusses how MV Sports helps brands thrive in the outdoor market.

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