Hasbro’s Jennifer Schroth on bringing Play-Doh and Barbie together for a line of new playsets

“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.

Creative Craft Group launches Play-Doh arts and activity range

“Collaborating with such a knowledgeable and market-leading partner like Play-Doh is a boost to our creativity,” said Erik van Erp, CEO of Creative Craft Group.

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