Pringles

“This partnership seamlessly combines the flavour-packed world of Pringles with the iconic comfort DNA of Crocs,” said Matias Infante, Vice President of Global Brand Partnerships & Energy for Crocs

“Pringles and caviar are the high-low snack the world didn’t know we needed, but the combination is simply delightful,” said Petra Higby, chief executive officer and founder of The Caviar Co.

“We challenged ourselves to bring the flavour of suspicious stew and its ingredients to crisp-form, creating an experience so delicious that both Minecraft players and non-players will reach for more,” said Mauricio Jenkins, US marketing lead for Pringles.

What’s the ethos of Pringles? Nancy Jones discusses Pink Key Licensing’s products, passion and process.

We caught up with Richard Pink, MD at Pink Key, and Nancy Jones, Pink Key’s Head of Business Development, to talk food brands, the power of archives and their route into licensing.