Kids Industries’ Global Family Study finds 24% of UK kids discover new brands and products through influencers
The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.
The Brand Radar: From Luke Skywalker to Land Rover… A deep dive into LEGO’s selective, effective approach to licensing
Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.
K-pop group NCT 127 get their own graphic novel with Z2 Comics
Z2 is calling it ‘the first-ever official K-Pop graphic novel’.
The Peninsula partners with Penguin Ventures for Peter Rabbit afternoon teas, stay packages and gifts
“From delicious afternoon teas, hand crafted chocolates and thoughtful in-room amenities, we know that families across the world will be delighted by this beautifully executed collaboration,” said Thomas Merrington, Creative Director at Penguin Ventures.
Banijay UK to mark 15 years of Simon’s Cat with anniversary products and special content
“It is wonderful to mark this milestone with special products that the fans will love,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.
KITH debuts The New Yorker apparel collection
The range includes hoodies and tees featuring the magazine’s logo and three different covers.
Dot Dash Design’s Paula Rich and Christa Mavroudis on pushing the boundaries of briefs
Dot Dash Design’s Paula Rich and Christa Mavroudis talk research, the heritage sector and bringing fresh angles to established brands.
Macmillan Children’s Books, Sweet Cherry and Poetic Brands join Super Sema licensing programme
“We’ve been thrilled with the incredible response we’ve had from partners and retailers so far and look forward to seeing this programme grow and grow,” said Katie Wilkinson, Head of Publishing and Operations at The Point.1888.
Scrabble by the book: Publishing Manager Gerry Breslin on branded dictionaries by HarperCollins
As Scrabble turns 75, Gerry Breslin discusses how HarperCollins extends the brand in books
Jamie Anderson reveals what’s in store at The Cartoon Museum’s Gerry Anderson Exhibition
Anderson Entertainment’s MD, Jamie Anderson, discusses the art of Gerry Anderson brands