Publishing

“The record number of entries for the B&LLAs 2023 underlines just how much the brand and lifestyle licensing business has grown and matured,” said Ian Hyder, CEO of Max Publishing.

The study also found that UK children today are goal driven, with 8% aspiring to fame and 21% wanting to change the world for the better.

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

Z2 is calling it ‘the first-ever official K-Pop graphic novel’.

“From delicious afternoon teas, hand crafted chocolates and thoughtful in-room amenities, we know that families across the world will be delighted by this beautifully executed collaboration,” said Thomas Merrington, Creative Director at Penguin Ventures.

“It is wonderful to mark this milestone with special products that the fans will love,” said Alice Bernardi, Director of International Brand Licensing at Banijay Brands.

The range includes hoodies and tees featuring the magazine’s logo and three different covers.

Dot Dash Design’s Paula Rich and Christa Mavroudis talk research, the heritage sector and bringing fresh angles to established brands.

“We’ve been thrilled with the incredible response we’ve had from partners and retailers so far and look forward to seeing this programme grow and grow,” said Katie Wilkinson, Head of Publishing and Operations at The Point.1888.

As Scrabble turns 75, Gerry Breslin discusses how HarperCollins extends the brand in books