World Book Day welcomes Maya Maraj as Commercial Partnerships Manager

“There is a huge opportunity to engage more organisations and brands commercially in World Book Day, to help increase its relevance and reach key audiences,” said Maraj.

World Book Day’s Cassie Chadderton on the charity’s brand plans

Cassie Chadderton – Chief Executive of World Book Day – discusses the history of the charity, its mission and future licensing plans for the brand.

Z2 Comics readies Miles Davis graphic novel, Miles Davis and the Search for Sound

“Each page brings the energy of his music to life with the same kinetic fluidity of Miles’ compositions,” said Z2 Editor-in-Chief, Rantz Hoseley.

Ladybird has now sold over one million Bluey books

Where’s Bluey is the UK’s most popular Bluey title, selling over 100,000 copies to date.

Transport for London appoints IMG as its licensing agent

“Working with such a recognised leader in this field will help us reach new markets and engage with new audiences, such as licensed products for children,” said Ellen Sankey, Brand Licensing Manager at TfL.

Universal launches Gabby’s Dollhouse touring fan experience

“It’s really special to watch the reaction of fans as they step into Gabby’s world through this incredible interactive tour,” said Paul Bufton, Vice President EMEA, Universal Products and Experiences.

Cult Corner: What might fans of The Prisoner look for in newly licensed products?

Fans of The Prisoner aren’t young in age or huge in number… But what might they want to buy?

Nominations now open for Brands Untapped 100: 2023 Edition

The publication, celebrating designers, studios and creative leaders within licensing, launches on October 4th at this year’s Brand Licensing Europe show.

Karen Addison on bringing the art of Norman Thelwell into giftware, colouring books and equestrian products

As an exhibition of his work lands in London’s Cartoon Museum, Karen Addison of Karen Addison Associates discusses opportunities around the Norman Thelwell brand.

Garden centres to distribute Peter Rabbit activity packs as part of National Children’s Gardening Week

The move expands the scope of the Grow with Peter Rabbit initiative, designed to bring the health, well-being and educational benefits associated with gardening to as many children as possible.

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