Publishing

SBC’s Sophie Bloomfield, Moonbug Entertainment’s Dominic Sander, iLLUMiARTi’s Marisa Morgan and Simon’s Cat’s Emily Osborne discuss the power of licensing to tell a brand’s story.

In conversation with Jennifer George, Legacy Director at Rube Goldberg Institute for Innovation & Creativity

Writer Deej Johnson discusses why authors need to extend a brand’s tone… AND deliver its promise

PlasticFree houses case studies and editorial from leaders in the worlds of design and science, as well as a guide of trending sustainable materials.

Is there a recipe for success when it comes to licensed cookbooks? Vanessa Lopez – Co-Publisher & VP for Licensing and Partnerships at Insight Editions – shares her thoughts.

“We see significant potential to expand the brand’s presence and profile beyond the core toy range,” said Maarten Weck, EVP & Managing Director at WildBrain CPLG.

Shape Island – a stop motion series – follows serious Square, intrepid Circle and tricky Triangle on their silly adventures.

Start Licensing’s Ian Downes looks at how the Isle of Man Post Office’s recent range of David Bowie stamps cements the notion that authenticity is key when it comes to brand extension success.

Welcome to Hinch Farm is described as ‘a reassuring story about change, and the excitement and worries that come with it.’

The team will be based at the Mojo Nation stand – B38.