Publishing
“We always make the character the star”: Paula Ford on Hype’s approach to developing licensed greetings cards
Paula Ford, Creative Director at Hype, on why simplicity is the key when it comes to licensed card design.
Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development
Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.
Maestro Media CEO Javon Frazier on putting IP creators and fans at the heart of product development
Maestro Media’s Javon Frazier discusses bringing brands like The Binding of Isaac and Sally Face into board games.
Tom Clancy’s Splinter Cell to become Radio 4 drama
“We have a great team working together to bring this world to life for audio listeners, familiar as it is in another form to its millions of game fans,” said Alison Hindell, Commissioning Editor for Radio 4 Drama.
Star Editions to launch webshops for Penguin Ventures’ portfolio of brands
“This is a huge opportunity for us to drive sales direct to the consumer and to offer personalised quality gifts,” said David Sprei, Commercial Director at Penguin Ventures.
The Brand Radar: Fandom takes centre stage as licensed – and unofficial – ranges fly at MCM Comic Con
Start Licensing’s Ian Downes looks at how a show-specific approach might be the way forward for brands looking to tackle ‘unofficial’ product at MCM Comic Con.
Talking Brands: Pokémon, Seinfeld and Minecraft have cookbooks… Which other IP could thrive in this area?
WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.
Scatterbrain Studios’ Julia Broughton on bringing her design-led lifestyle brand into cards, cushions and coasters
Julia Broughton discusses her recent partnerships with Moonpig and Kitsch Republic – and where she wants to take Scatterbrain next.
From playing cards to greeting cards: Artist Steve Mort-Hill discusses the development of Carte Blanche’s Tatty Teddy
Steve Mort-Hill – Principal Artist at Carte Blanche – on the design behind the Me to You brand.
Go! Toys and Games, Trevco and USAopoly ready Wimpy Kid launches
The partnerships expand the property into categories like apparel, games and puzzles.