Asmodee Entertainment’s Alexander Thieme on creativity, fandom and having a brand for every licensee

Alexander Thieme ­– Licensing Manager for Publishing & Consumer Products at Asmodee Entertainment – on crafting brand extensions for games like CATAN, Dobble and Arkham Horror.

ABLAZE’s Rich Young on expanding the world of Dobble through a new graphic novel

Rich Young, VP Creative and Managing Editor at ABLAZE, discusses creating a graphic novel that expands on – and feels authentic to – Asmodee’s smash-hit card game.

Brands Untapped teams with Brand Licensing Europe to launch Brand Design Conference

Taking place on Monday, September 19th at ExCeL London – the eve of BLE 2022 – the Brand Design Conference will explore the creativity and design thinking behind brand extensions.

Jordi Burgues, Product Manager at SD Toys, on creating puzzles for Descent!, Twilight Imperium – and more

From Arkham Horror to Keyforge!, Dobble and more: Jordi Burgues discusses great images for puzzles.

Smart Design Studio’s Nic Davies on good briefs, bold graphics and industry evolutions

Smart Design Studio’s Nic Davies discusses her ‘slowing down to speed up’ approach to projects.

Rocket Licensing readies brand activity for Beano’s 85th anniversary celebrations

“We’re looking forward to working with existing and new partners to ensure the anniversary is one to remember,” said Charlie Donaldson, joint MD at Rocket Licensing.

CAA Brand Management to steer licensing push for McLaren Automotive

“Appointing CAA Brand Management as our global consumer product licensing agency will help us continue to realise the full potential of our brand,” said Gareth Dunsmore, Chief Marketing Officer at McLaren Automotive.

Paul Black of Andersen Press on licensing Elmer, The Bolds and Not Now, Bernard

Paul Black, from Anderson Press, on the directions they’d like to take Elmer…

The Brand Radar: The Phoenix, Rebellion and DC Thomson unite for KA-BOOM! The Art of Creating Comics

Start Licensing’s Ian Downes looks at how characters like Dennis the Menace and Cadet Judge Dredd have come together to inspire budding comic book artists at the KA-BOOM! exhibition.

From Barbie to Colin the Caterpillar: How brands are celebrating the Queen’s Platinum Jubilee

Brands including Swatch, McDonald’s and Peppa Pig have launched Jubilee-inspired products and experiences.

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