The Brand Radar: Books, brands and Christmas best-sellers

Inspired by this year’s edition of The Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes looks at how brands thrive in publishing.

Penguin Ventures to lead consumer products push for Tom Fletcher’s Who’s in Your Book? series

“The characters and the imaginary worlds they inhabit translate beautifully on our carefully curated range of consumer products,” said David Sprei, Commercial Director at Penguin Ventures.

Warner Bros Discovery details slate of partners celebrating 25 years of The Powerpuff Girls

Partners on board for the anniversary include Nike, Dolls Kill and Sassy Woof.

Board game, graphic novel and more on the way for Cult of the Lamb

“Our strategy on the licensing side was to lean into what fans wanted – really authentic product with a genuine connection to the game,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

Metrostar secures raft of fresh partners for Elmer ahead of brand’s 35th birthday

“2024 promises to be our biggest year ever as Elmer book sales continue to grow and expand,” said Paul Black, Brand Director at Andersen Press.

In KidZ debuts Sesame Street cooking kit

“We’re excited to offer this cooking-themed activity kit to families to enhance learning and encourage togetherness,” said In KidZ Founder Dr. Zabina Bhasin.

Farshore teams with SEGA for Sonic the Hedgehog books

“Now has never been a better time to be a Sonic fan,” said Alex Gomez, Sr. Director of Licensing at SEGA of America.

Read the Brands Untapped 100: 2023 Edition here

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

Apparel of Laughs and Rebellion bring vintage girl’s comics to t-shirts

“As an avid collector of classic comics, I have seen the value and love heaped onto these girls’ titles,” said Jude Coram, Founder and Designer at Apparel of Laughs.

Asmodee Entertainment’s Alexander Thieme and Ness Jack on why a cookbook made perfect sense for CATAN

Asmodee Entertainment’s Alexander Thieme and Ness Jack talk us through a suite of recent launches – and highlight what they’re looking to find at BLE.

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