BlueSkye’s Maggy Harris and KJG’s Kirsty Guthrie on creativity, collaboration and The Under Two’s Licensing Huddle
Kirsty Guthrie and Maggy Harris discuss how they entered the brand space, how they began collaborating – and why they work well together.
Marvel Entertainment teams with SOMOS Community Care for back-to-school campaign around Covid-19 vaccinations
The collaboration sees the launch of a limited-edition comic book as well as in-person events aimed at inspiring vaccine confidence.
Start Licensing’s Ian Downes caught up with Phil King, the Managing Director of Trademark Products, to discuss design, trends and pitching brands to retail.
Wizards of the Coast details Magic: The Gathering collaborations with Fortnite, Street Fighter and The Lord of the Rings
“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.
We caught up with Ryan to find out more about the origins of his Princess Bride game – and find out how improv comedy shapes how he tackles design.
Prompted by the announcement of Welbeck Publishing’s England: The Official History, Start Licensing’s Ian Downes looks at how this kind of launch can create a ripple effect for The FA.
The book includes high-resolution scans from the likes of The Cursed Earth, The Day the Law Died, The Judge Child Quest and Judge Death Lives.
M&S Food teams with HarperCollins to launch first children’s book, Farm to Foodhall: The Magic Ingredient
“It will inspire young minds and help children to learn more about where their food comes from, the effort that goes into producing it, and the importance of establishing ethical and sustainable farming practices now and long into the future,” said M&S Food MD Stuart Machin.
Victoria Preston on how The Brand Informer is helping retailers of all shapes and sizes embrace licensing
We caught up with Victoria to find out more about the origins of The Brand Informer, and how it’s helping change the relationship between retailers and brands.
“It’s fantastic to be able to announce that the Recycle to Read campaign will be working with HarperCollins to reward schools with books for their participation in the scheme,” said Katy Newnham, founder of Wastebuster.