Publishing

Inspired by a trip to Spring Fair, Start Licensing’s Ian Downes looks at how the legacy of music icons like The Beatles, the Rolling Stones and Amy Winehouse are being preserved through smart brand extensions.

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

Start Licensing’s Ian Downes looks at how exhibitions like Bob Marley: One Love, Amy: Beyond the Stage and Pissarro: Father of Impressionism have the power to fuel exciting brand extensions.

“Country Living readers often tell us they enjoy reading their magazine outdoors, and this new collection provides the perfect perch for thumbing through the latest issue,” said Country Living’s editor-in-chief Rachel Hardage Barrett.

The five card range has been designed by illustrator Karis Richards.

Start Licensing’s Ian Downes looks at how Aardman’s recent partnerships with the likes of Royal Mail, P&O and Wild in Art showcase innovation around brand extensions.

2000 AD editor Matt Smith and Cartoon Museum director Joe Sullivan on why the character Judge Dredd still endures…

“We are incredibly proud to welcome back the Disney Princess and Frozen lines to Mattel,” said Richard Dickson, President and Chief Operating Officer at Mattel.

“Wordle will have an exciting future with the help of a team of talented engineers, designers, editors and more, furthering the user experience,” said Jonathan Knight, general manager for The New York Times Games.

Jamie Anderson discusses extension plans for some all-time classic brands.