Publishing
Acaill & Skye’s Mhairi Muncaster reveals why Walthamstow Wetlands is the ideal home for the new Moomins exhibition
Mhairi Muncaster on working with The Moomins – and not exploiting their creator as a brand.
Motul’s Romain Grabowski on authenticity, passion and the brand’s vast potential in the lifestyle space
To find out more about Motul’s brand values, and why now is the right time to embrace licensing, we caught up with Romain Grabowski, Head of Brand at Motul.
Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film
A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.
The Brand Radar: Animal Planet, DC Thomson and how brands win in the competitive world of children’s magazines
Start Licensing’s Ian Downes looks at the competitive world of children’s magazines, and dives into a new licensed launch: Animal Planet by DC Thomson.
Landmark Studio Group’s David Ozer on the brand potential of cult hit Willy’s Wonderland
We caught up with David Ozer, CEO at Landmark, to learn more about the film’s potential in sectors like apparel, publishing and toys.
Harry Potter New York store to boast themed areas, VR experiences and exclusive products
The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.
BBC Studios Vanessa Hamilton on the near-limitless opportunities to extend the Doctor Who brand
Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…
Informa’s Anna Knight on summits, trade shows and licensing jargon
Anna Knight, VP of Licensing at Informa Market, gives us the lowdown on the firm’s upcoming events and explains why licensing jargon should be dropped to make the industry more designer-friendly…
Roydon Turner on changing the conversation around organ donation with the Orgamites
We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.
Cleaning guru Mrs Hinch launches homewares collection with Tesco
The range – styled under the brand name Hinch – spans duvet covers and bedspreads, cushions and candles, as well as wall art, soap dispensers and mugs.