Publishing
Lee Keeper – Creative Director of Woodmansterne – reveals why there’s nothing like getting a greeting card
Art, brands and staying in touch: Woodmansterne’s Creative Director, Lee Keeper, on licensed greeting cards
Goodwood Revival’s Henry Bass on providing a platform for brands to tell their stories
Goodwood Revival General Manager Henry Bass talks us through the brand values of the show – and what sort of licences Revival can help bring to life for fans.
Rebellion’s Ben Smith on the wider brand potential of its new kids’ comic strip, Monster Fun
Ben Smith – Rebellion’s Head of Film, Television and Publishing – tells us about the firm’s brand plans for Monster Fun, and why now is the perfect time to re-launch the comic.
Rebellion revives classic kids’ comic Monster Fun
“They said British comics were dead – but Monster Fun is returning from the beyond to take over!” said Jason Kingsley OBE, CEO of Rebellion.
The Brand Radar: LEGO, Booktime and how brands can bolster indie bookstores
Inspired by a recent issue of Booktime, Start Licensing’s Ian Downes looks at how brands like LEGO are bringing innovation to publishing and providing a safe-bet for indie stores.
Licensors rev up their brands at Goodwood Revival
Brands Untapped’s Billy Langsworthy looks at how brands of all kinds were being showcased at last weekend’s Goodwood Revival show.
BlueSkye’s Maggy Harris and KJG’s Kirsty Guthrie on creativity, collaboration and The Under Two’s Licensing Huddle
Kirsty Guthrie and Maggy Harris discuss how they entered the brand space, how they began collaborating – and why they work well together.
Marvel Entertainment teams with SOMOS Community Care for back-to-school campaign around Covid-19 vaccinations
The collaboration sees the launch of a limited-edition comic book as well as in-person events aimed at inspiring vaccine confidence.
The Brand Radar: Talking licensed apparel design with Trademark Products’ Phil King
Start Licensing’s Ian Downes caught up with Phil King, the Managing Director of Trademark Products, to discuss design, trends and pitching brands to retail.
Wizards of the Coast details Magic: The Gathering collaborations with Fortnite, Street Fighter and The Lord of the Rings
“Magic is the core of our business and the brand has never been bigger,” said Chris Cocks, President of Wizards of the Coast.