Publishing
Magic Light Pictures bolsters The Gruffalo’s food portfolio with Cocoba Chocolate, Cake Decor and Just Love Food
“FMCG is a really important category for us to develop the Gruffalo brand further,” said Aidan Taylor-Gooby, Licensing Director, Magic Light Pictures.
John Friend, Head of Xbox Gaming Consumer Products, on understanding fans – and listening to creatives
“You’ve got to understand the psychological motivation”: Xbox Gaming’s John Friend discussing his approach to crafting brand extensions.
Spin Master secures deals for Unicorn Academy across trading cards, publishing, crafts and board games
“We will deliver extraordinary products that encapsulate the enchanting spirit and magic of the franchise in every detail,” said André Lake Mayer, Spin Master’s SVP Global Strategic Partnerships & Consumer Products.
Story House Egmont readies Sonic the Hedgehog magazine
“The launch of the regular magazine is an exciting milestone for the brand,” said Gemma Daniels, Senior Licensing Manager at SEGA Europe.
Creating the Sam & Julia brand: Karina and Manita Schaapman on The Mouse Mansion… And more!
Karina and Manita Schaapman – driving forces behind Sam & Julia – discuss their brand.
Bulldog to manage licensing debut for attitude
“We have long believed that, as the world’s biggest LGBTQ+ media brand, attitude has a lot to offer in the realms of licensing,” said Darren Styles, MD of Stream Publishing.
The Sunday Times lists The Country Diary of an Edwardian Lady as one of top 100 bestselling books of the last 50 years
“Achieving such a high placing in this prestigious list reinforces the strength of the Country Diary brand,” said Ian Downes of Start Licensing, who represent Edith Holden – The Country Diary in the UK.
Dr. Seuss Enterprises debuts infant-focused brand, Dr. Seuss Babies
“Our hope is that this brand inspires and delights a new generation,” said Susan Brandt, President and CEO, Dr. Seuss Enterprise
The Point.1888 and HarperCollins Children’s Books sign Redan Publishing for Official World of David Walliams Magazine
“I have wanted to bring the humour, fun and values of David Walliams to a children’s magazine for years and to see this now come to life is brilliant,” said Katie Wilkinson, Commercial and Strategy Director at The Point.1888.
Rebellion’s Into Battle: The Art of British War Comics exhibition comes to York Army Museum
Drawing on Rebellion’s extensive archives, the exhibition features artwork from comics like War Picture Library, Battle Picture Weekly and Battle Action, which Rebellion recently revived.