Publishing
BBC Studios Vanessa Hamilton on the near-limitless opportunities to extend the Doctor Who brand
Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…
Informa’s Anna Knight on summits, trade shows and licensing jargon
Anna Knight, VP of Licensing at Informa Market, gives us the lowdown on the firm’s upcoming events and explains why licensing jargon should be dropped to make the industry more designer-friendly…
Roydon Turner on changing the conversation around organ donation with the Orgamites
We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.
Cleaning guru Mrs Hinch launches homewares collection with Tesco
The range – styled under the brand name Hinch – spans duvet covers and bedspreads, cushions and candles, as well as wall art, soap dispensers and mugs.
Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions
We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.
Radar Licensing to helm products push for Nic Cage horror Willy’s Wonderland
The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in categories spanning apparel, publishing and toys.
The Brand Radar: Nadiya Hussain, Wilton Bradley and why authenticity is key to successful personality licensing
Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.
Pasta subscription box firm Pasta Evangelists launches its first cookbook with Seven Dials
Founded back in 2016, Pasta Evangelists delivers fresh pasta to subscribers across Britain, and also has a store within the Harrods Food Hall.
The Royal Mint’s Phillippa Green on the brands that celebrate iconic anniversaries, people and themes
From Peter Rabbit to David Bowie: Phillippa Green on The Royal Mint’s iconic designs
Talking Brands: Should M&S bolster its Percy Pig brand through licensing?
In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?