Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film

A collaboration between Mojo Nation and The Toy Association, the experience-rich space at New York Toy Fair 2022 will boast activations highlighting how toy brands are making waves in other industries.

The Brand Radar: Animal Planet, DC Thomson and how brands win in the competitive world of children’s magazines

Start Licensing’s Ian Downes looks at the competitive world of children’s magazines, and dives into a new licensed launch: Animal Planet by DC Thomson.

Landmark Studio Group’s David Ozer on the brand potential of cult hit Willy’s Wonderland

We caught up with David Ozer, CEO at Landmark, to learn more about the film’s potential in sectors like apparel, publishing and toys.

Harry Potter New York store to boast themed areas, VR experiences and exclusive products

The store has its very own Wand Shop which is host to over 50 wands, including a Golden Snitch Wand created especially for Harry Potter New York.

BBC Studios Vanessa Hamilton on the near-limitless opportunities to extend the Doctor Who brand

Doctor Who’s Vanessa Hamilton on how she steers the brand through licences of every kind as well as dimensions in time. Kind of…

Informa’s Anna Knight on summits, trade shows and licensing jargon

Anna Knight, VP of Licensing at Informa Market, gives us the lowdown on the firm’s upcoming events and explains why licensing jargon should be dropped to make the industry more designer-friendly…

Roydon Turner on changing the conversation around organ donation with the Orgamites

We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.

Cleaning guru Mrs Hinch launches homewares collection with Tesco

The range – styled under the brand name Hinch – spans duvet covers and bedspreads, cushions and candles, as well as wall art, soap dispensers and mugs.

Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions

We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.

Radar Licensing to helm products push for Nic Cage horror Willy’s Wonderland

The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in categories spanning apparel, publishing and toys.

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