The Brand Radar: Nadiya Hussain, Wilton Bradley and why authenticity is key to successful personality licensing
Start Licensing’s Ian Downes looks at the world of celebrity licensing, shining a spotlight on Nadiya Hussain’s partnership with toy firm Wilton Bradley.
Founded back in 2016, Pasta Evangelists delivers fresh pasta to subscribers across Britain, and also has a store within the Harrods Food Hall.
The Royal Mint’s Phillippa Green on the brands that celebrate iconic anniversaries, people and themes
From Peter Rabbit to David Bowie: Phillippa Green on The Royal Mint’s iconic designs
In recent years, M&S’ Percy Pig brand has expanded from sweets into other categories like own-brand greeting cards, bedding and even fizzy pop… So is it about time Percy dipped his trotters into the licensing space?
BrandFocus’ Michele Pearce on Scalextric opportunities, Street Fighter rubber ducks and licensing evolutions
We caught up with Michele to find out more about her plans for the iconic toy brand Scalextric – and why she believes great design is the key to creating magic when it comes to licensing.
We caught up with Joel Silverman, CEO and Co-Founder of KidsKnowBest, to find out more about how the firm is working with brands to help them understand, create and reach their target audience.
“If music publishing is a loaf of bread, we’re the crumbs!”: Sunny Side Up’s Michael Gottlieb on the blood, sweat and tears behind lyric licensing
We caught up with Michael to learn more about his history in licensing, the origins of Sunny Side Up, and why creativity is the secret to successful lyric licensing.
The Ten was a sneakers collaboration that saw Off-White founder Virgil Abloh deconstruct and redesign ten iconic Nike shoes.
“In bringing this beloved novel to life as a television series, Jenny’s distinct voice will resonate with our global Prime Video audience, who are eager for more smart, funny and authentic Young Adult content,” said Albert Cheng, COO and Co-Head of Television at Amazon Studios.