Publishing

Inspired by this year’s edition of The Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes looks at how brands thrive in publishing.

“The characters and the imaginary worlds they inhabit translate beautifully on our carefully curated range of consumer products,” said David Sprei, Commercial Director at Penguin Ventures.

Partners on board for the anniversary include Nike, Dolls Kill and Sassy Woof.

“Our strategy on the licensing side was to lean into what fans wanted – really authentic product with a genuine connection to the game,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.

“2024 promises to be our biggest year ever as Elmer book sales continue to grow and expand,” said Paul Black, Brand Director at Andersen Press.

“We’re excited to offer this cooking-themed activity kit to families to enhance learning and encourage togetherness,” said In KidZ Founder Dr. Zabina Bhasin.

“Now has never been a better time to be a Sonic fan,” said Alex Gomez, Sr. Director of Licensing at SEGA of America.

Or pick up a physical copy at BLE from the Brands Untapped booth at E174

“As an avid collector of classic comics, I have seen the value and love heaped onto these girls’ titles,” said Jude Coram, Founder and Designer at Apparel of Laughs.

Asmodee Entertainment’s Alexander Thieme and Ness Jack talk us through a suite of recent launches – and highlight what they’re looking to find at BLE.