Publishing

Other new publishing deals for the brand include partnerships with Ravensburger, Yoto Player and Ciela Norma.

“We’re thrilled to be working with a brand whose positive values, unique approach and appealing design have struck such a chord with kids and parents across so many markets,” said Anne Bradford, Director at Poetic Brands.

The YouTube series kicks off with Kylie and Dannii Minogue reading ‘Mini Bluey’.

Both Spirit and YOYTOY are creating product to accompany a book and plush promotion in the US with KOHL’s.

“The stunning, captivating hues of the rainforest are displayed in fresh ways across this 32-piece collection,” said Nadia Svensson, Senior Product Director of BU Outdoor.

John Davey Studio’s John Davey talks trends, challenges and AI.

Inspired by this year’s edition of The Booksellers Association’s Christmas Books catalogue, Start Licensing’s Ian Downes looks at how brands thrive in publishing.

“The characters and the imaginary worlds they inhabit translate beautifully on our carefully curated range of consumer products,” said David Sprei, Commercial Director at Penguin Ventures.

Partners on board for the anniversary include Nike, Dolls Kill and Sassy Woof.

“Our strategy on the licensing side was to lean into what fans wanted – really authentic product with a genuine connection to the game,” said Fée Heyer, Head of Global Licensing & Partnerships at Devolver Digital.