PUMA

“This collaboration with Mattel will be about more than just a collection – it’s a celebration of the adventurous and creative spirit that both brands embody,” said Christina Mirabelli, Director of Marketing at PUMA Sportstyle.

The apparel range takes inspiration from Lichtenstein’s iconic BMW Art Car.

“Demand for Squishmallows is not slowing down, so we are thrilled to collaborate on a fun and exciting spin on the iconic and vibrant PUMA style,” said Sam Ferguson, Senior Vice President of Licensing at Jazwares.

Featuring playful doodle designs, drop two of the PUMA x SpongeBob collaboration spans both footwear and apparel.

PUMA’s RS-X shoe has been given a crimson and yellow makeover by the team at BAIT.

“PUMA has a rich history in motorsport, making them the perfect fit for F1 as we take the sport’s apparel to the next level for fans on the street, drivers in the paddock, and everything else in between,” said Stefano Domenicali, President and CEO of Formula 1.

“Transformation and empowerment are at the heart of both Miraculous and PUMA, inspiring everyone, everywhere, to be and do their best,” said ZAG Founder and CEO Jeremy Zag.

‘PUMA continues to support gaming as an important part of the culture around consumers,’ said PUMA.

The mascot for Frosted Flakes – known as Frosties in the UK – is honoured with two sneaker designs in the Suede and Roma styles.

PUMA also revealed that exclusive brand collaborations aimed at a younger audience – like CoComelon – would be at the heart of its expanded partnership with Foot Locker.