RNLI
Lifesaving and licensing: the RNLI’s Emma Beeson reveals how Royal Mint coins help save lives
The RNLI’s Senior Partnerships New Business Manager, Emma Beeson, on their bicentennial year.
The Brand Radar: RNLI, Finisterre and how licensing supports fundraising
Start Licensing’s Ian Downes looks at how the RNLI is finding fresh sources of fundraising through innovative licensing partnerships across apparel, booze and toys.