Rob Wijeratna

“We’re thrilled to be working with a brand whose positive values, unique approach and appealing design have struck such a chord with kids and parents across so many markets,” said Anne Bradford, Director at Poetic Brands.

With BLE just around the corner, we picked the brains of regular attendees and exhibitors on how to make the most of the show. Up next is Rocket Licensing’s Rob Wijeratna.