Robert Bedford

Transformers 40th
Transformers, Hasbro, Brian Wilk, Scott Ham, Oliver Dyer, Adam Colp, Ian Downes, Alex Churton, Stephanie Griggs, Robert Bedford, Lana Zoppi

Talking Brands: Why has TRANSFORMERS survived – and thrived – for 40 years?

As TRANSFORMERS enters the National Toy Hall of Fame during the brand’s 40th anniversary, we ask industry figures why the brand still endures across so many different categories.

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