Sanrio

“The Mr. Men Little Miss characters are universally recognisable by their simple illustrations and iconic names and are relatable to every age, culture, personality and gender,” said Philippe Alessandri, President of Watch Next Media and Kids First.

“Shashibo offers the perfect way to explore the world of Hello Kitty and Friends, all in the palm of your hands,” said Kevin Daniels, President and Co-Founder of Fun In Motion Toys.

Alastair McHarrie – Sanrio’s Senior Licensing Director and Mr. Men Little Miss Brand Leader – talks us through the how and why of the exhibition.

The game ­– designed by Roberta Taylor – will launch via a crowdfunding campaign that’s set to go live in September.

As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.

The range includes boots with heels resembling Hello Kitty herself.