Sanrio
News
Sanrio teams with Maestro Media for Hello Kitty: A Day in the Park board game
The game – designed by Roberta Taylor – will launch via a crowdfunding campaign that’s set to go live in September.
Interview
Erika Bertoni – Head of Creative & Marketing at Sanrio – on Hello Kitty’s licensing versatility
As Hello Kitty looks ahead to its 50th anniversary in 2024, Sanrio’s Erika Bertoni discusses the enduring longevity of the brand.
News
Irregular Choice teams with Sanrio for range of Hello Kitty footwear and bags
The range includes boots with heels resembling Hello Kitty herself.
Popular Articles
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George Krstic – VP and Head of Creative for DUNGEONS & DRAGONS – on authenticity, creativity and ‘Lore Yoga’
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Upcoming Events
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- Date: 21 May 2024
- Location: Mandalay Bay Convention Center, Las Vegas
- Event: Las Vegas Licensing Expo
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- Date: 25 June 2024
- Location: Stamford bridge Stadium, Chelsea, London
- Event: Play Creators Festival
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- Date: 25 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Awards
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- Date: 26 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Play Creators Conference
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- Date: 27 June 2024
- Location: Stamford Bridge Stadium, Chelsea, London
- Event: Mojo Pitch
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- Date: 24 September 2024
- Location: Excel London
- Event: Brand Licensing Europe
