Why Design?

We asked figures in the licensing industry for the person, experience or object that provoked them to embark on a creative career path…

Talking Brands: Pokémon, Seinfeld and Minecraft have cookbooks… Which other IP could thrive in this area?

WildBrain CPLG’s Michael Ogunseitan, GOSH Children’s Charity’s Etta Saunders Bingham, Kimm & Miller’s Rob Kimm and The Zeros’ Scott Ham share the brands they feel are a recipe for success in the cookbook sector.

The Zeros’ Scott Ham, Anna Kyriacou and Ty Cochrane on trend-spotting, style guides and animated influences

Scott Ham, Anna Kyriacou and Ty Cochrane discuss the origins of The Zeros creative agency – and the advice they’d give young designers looking to start a new business.

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