Sesame Workshop’s Olexa Hewryk on giving Cookie Monster, Elmo and Abby a robotic revamp for Sesame Street Mecha Builders
Olexa Hewryk – VP & Head of Animation at Sesame Workshop – talks us through the origins of Sesame Street Mecha Builders.
Sesame Workshop’s Kerri Estreich on keeping authenticity at the core of Sesame Street’s Vans collaboration
Kerri Estreich – Senior Director of Licensing at Sesame Workshop – talks us through some of her favourite design details from Sesame’s recent Vans collaboration.
Sesame Workshop enters licensing agreement with karaoke product Singing Machine
“South Korea is the first location for what we plan to be a multi-market approach for Sesame Street educational play centres,” said Jen Ahearn, Vice President of Strategic Partnerships at Sesame Workshop.
Sesame Workshop’s Theresa Fitzgerald on brand values – and what we can all learn from Cookie Monster
We caught up with Theresa to learn more about her history with brands, and what’s key to designing great product for Sesame Street.
Licensing International’s Maura Regan on how creativity and storytelling fuel great brand extensions
We caught up Maura to learn how Licensing International is looking to bolster its engagement with the industry’s design communities.