Shaun the Sheep

Each of the 30 jackets will be unique and incorporate Shaun the Sheep inspiration, including faux shearling lined inner, cuffs and full collar.

“Shaun the Sheep always feels most at home in the great outdoors, so what better place for him to enjoy this summer than the beautiful Northumberland National Park,” said Molly Van Den Brink, Attractions & Live Experiences Manager at Aardman.

Start Licensing’s Ian Downes puts a spotlight on how brands are thriving across live events, exhibitions, experiences and productions.

“It isn’t as daunting as it initially might seem!” Willsow Founder Thomas Willday talks us through the firm’s first foray into licensing.

“It’s great to be working with Natural England on this engaging and informative Countryside Code campaign,” said Rachael Peacock, Senior Brand Manager at Aardman.

Yaron Lifschitz, CEO and Artistic Director at Circa, tells us about the creative process behind bringing the iconic Aardman brand to life in the form of contemporary circus.

We caught up with Ngaio Harding-Hill – Head of Attractions and Live Experiences at Aardman – to find out more about Shaun the Sheep’s first foray into the circus and explore how she brings iconic silent characters to life on stage.

“Shaun the Sheep attractions have been entertaining families across the globe for years, so it only made sense to bring Shaun to the beloved mobile game,” said Aardman’s Adam Vincent-Garland.